For busy dads who are done starting over

Dadbod → Dadscaped.

20 minutes a day. 100 days.

Lose the dadbod without a gym membership, a diet that leaves you starving, or an hour a day you don't have.

A hundred days, twenty minutes a day, and a community of dads running it at the same time keeping you accountable and consistent. I'm in there doing it with you, and I post my proof before I ask to see yours.

Six questions to see if we're a fit.

You just tap the answers, I'm not making you type anything out.

Why everything you've done has failed you

If you're here, I'd bet money you've tried at least one of these:

None of it was built for a dad in your situation.

And none of it was ever a knowledge problem. You just haven't found a way to stick to it long enough to make a difference.

Here's what a hundred days looks like instead

Same schedule. Same job. Same kids. But one thing changes.

I'm not teaching this. I'm doing it. With you.

Every coach you've looked at finished, got in shape, and started selling the thing. I never stopped. I will never stop.

I'm in the same room you'll be in, doing the same twenty minutes, the same hundred reps, the same five standards. We do this together.

You don't need another plan

You need the four things those plans didn't have...

  1. Somebody who's still doing it, not somebody who did it before. I was 235lbs, complacent for 15 years, and I quit about a dozen times before any of this finally stuck. I'm still doing it because it's my standard now.
  2. A framework that survives a shitty week. Twenty minutes a day, five days a week, no matter where you are. It's short enough to do on the day everything goes to shit, and long enough to have an impact.
  3. Create new standards, not goals. Everybody sells you training and food and a number to shoot for. Those are important but they require planning... what we're doing starts today. We plan and adjust as we go.
  4. A reason you don't quit on day nine. Every attempt you've made happened in private, and standards held in private die in private. In here, if somebody disappears, people say something... I say something.
Start here →

The habits built for peak dads.

Your morningsGet up. Don't chase it.
Your bodyMove your ass.
Your inputsCreate... don't consume.
Your houseHandle it. Don't step over it.
Your familyGo first.

Habits that fit any busy dad.

Here's what you get when you join

Who is this for?

Start here if...

  1. You've bought the apps, the PDFs, the programs, and there's a folder somewhere with all of it in it.
  2. You get about a week and a half in, something comes up, and you quietly stop.
  3. Nobody has ever noticed when you stopped.
  4. You tell yourself you don't have the time, and you also lose an hour to your phone most nights.
  5. Twenty minutes at home is the honest amount of time you've got.
  6. You want to see whether you can string five days together before you go any further.
Start here →

Get 1:1 coaching if...

  1. You show up. That part isn't the question anymore.
  2. You're tired of taking a plan built for somebody else and trying to make it fit your week.
  3. You want the training and the food built around your actual life, sick kids and work trips included.
  4. You want somebody reading your numbers every week and a call every month.
  5. You'd rather talk it through with me first than gamble two hundred a month on a guess.
  6. You've already held something for thirty days and you're ready to go past it.
Book a call →

Pick your plan

Same system at every level. The only thing that changes is how much direct help you get from me.

Do the thing

You post it, other dads see it.

$19

per month

  • The Daily Tap In
  • Weekly group calls
  • The Daily 100 Challenge
  • Nutrition tracking
  • Standards tracking
  • Free 1:1 call
Start for $19 →

No contract. Leave whenever.

Dial in the thing

Every week I'll tell you the one thing to change.

$39

per month

  • Everything in Do The Thing
  • Weekly coach check-ins
  • Monthly plan recommendations
Start for $39 →

Same room, more of me.

Make it your thing

1:1 coaching. Built around your actual week.

$199

per month

  • Everything in Dial In The Thing
  • Personalized workout plan
  • Personalized nutrition and macro targets
  • Monthly 1:1 coaching call
  • We talk before you sign up, so neither of us wastes the money
Book a call →

Seven day refund window.

Whatever you're paying the day you join is your price forever until you cancel or upgrade.

From our members.

It's the routine of things... it gave me the framework. If you're wondering if it works, it absolutely does.
Jake / 20 lbs lost
You will have to buy new clothes and hats because you will look sloppy wearing clothes that are too big for you.
Rob / 15 lbs lost
Dadscaped for me is a cut above. I'm getting to that next level, pushing further than I normally do.
Jeff / 10 lbs lost

Their words. Not mine.

About me

Mike at 235 pounds
Before / 235 lbs
Mike at 175 pounds, five months in
5mo later / 175 lbs
Mike today at 170 pounds
Today / 170 lbs

"I'm Mike. I had the dadbod for fifteen years and I finally just quit being okay with it."

I wasn't really struggling with anything before that... I just didn't care enough to go do something about it. That's what changed.

Realized I had these high expectations for my wife, always told my kids to do their best work... and I was handing all that out from a recliner.

The dadbod had become my identity.

Then one night I'm sitting on my ass watching TV while my kids played catch outside... they came inside laughing and excited... then walked right past me.

Nobody said anything. That moment straight bitch slapped me in the face. It haunts me to this day, and it took away my ability to keep pretending I was fine with it.

So the next day I bought used dumbbells off a guy named Randy on Facebook Marketplace and started doing 20 min workouts in my garage five days a week.

I simplified and planned everything I ate. Lots of seasoning and lots of hot sauce. 2 weeks later I was down ten pounds, and that was the first time in 15 years that anything I did actually felt sustainable.

Five months in I was 175. Sixty pounds down.

I'm 46 now, sitting at 170 pounds in the best shape of my life and getting jacked.

My wife trains three days a week now and it's working. My kids run with me on the weekend. I never asked any of them to do any of that. But they followed me anyway.

I went first, and I never stopped. You can do this. I'm two years up the same hill you're about to climb, and I'm still climbing it.

Start here →

Q&A

I've failed at this a dozen times. Why would this be different?

So had I. That's not a disqualifier, it's the starting condition. You didn't quit because you're weak, you quit because nobody was watching.

What if I'm not motivated?

Good, because most days I'm not either. Motivation is what was propping up all twelve of your last attempts, which is why there were twelve. Twenty minutes a day is short enough to do while actively not wanting to.

Do I need a gym?

No. Bodyweight, dumbbells, kettlebells, at home. I did all of mine in my house with a used set and I still do.

What do I need to buy?

Nothing to start. Eventually a set of dumbbells or kettlebells, bands, off whoever's selling them near you.

How much time is this?

Twenty minutes a day, five days a week, 100 reps a day plus a daily step count. That's the baseline and it only escalates once it becomes easy.

How many days am I training?

Three to five, twenty to thirty minutes each. Plus a hundred reps of something every day, including the days you're not training.

What am I eating?

Protein first, fewer ingredients, a lot of the same stuff with variety in seasonings and sugar free sauces. No crash diet, light macro tracking. I prep in 20 minutes every Sunday.

Do I have to give up food I like?

No. Any plan that opens by taking things away from a guy already running on empty is going to lose.

I've got a bad shoulder. Or knee. Or back.

We work around it. Everything's built for a beginner, so if something hurts you swap it. The plan bends, the standard doesn't.

I already train. Is this too easy?

It's built for a beginner but scalable if you're already at it. You'll load it heavier and nobody will get in your way. Efficient, but never easy.

Do I have to book a call?

No. If you're in we'll talk inside... but if you have questions about 1:1 coaching and whether my program will really work for you, do it. I hate sales calls too and this will not be one.

What happens on the call?

We go through what you want your outcome to be, but also what you've already done and where it failed. We'll figure out in twenty minutes if my plan will work for you. No pitch.

If you're done starting over, you've got two options

1 · Keep doing what you're doing If you're going to break a fifteen year pattern of complacency by yourself starting today, go do that. I mean it. It didn't work before... but it might be different this time, right?
2 · Get it done in a hundred days Get some skin in the game, cancel whenever you want, no contract. The cost to your bank account is less than all the junk you're consuming anyway, so really you're saving money by getting your shit together.
Start here →
Start for $19 →